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-- -- toggle menu × Search BuzzBack: About Us Webinars Contact Us Search Industries Solutions View All Concept Development Packaging Claims/Benefits Naming Brand Exploratory Positioning A & U Ad & Message Development In-Home Use Test Insights & Events -- -- You need to fast-track your innovation journey. We’ll get you there. You need to fast-track your innovation journey. We’ll get you there. -- Timelines, shorter. Budgets, leaner. Teams, smaller. Innovation, expected. We’ll get you there. BuzzBack delivers visual, global insights – sometimes overnight – through an engaging interactive experience. Major consumer, pharmaceutical and financial services companies innovate using our intuitive image-driven & language-rich approach. We help hundreds of brands worldwide to better connect with consumers, break through marketing challenges, and fast-track innovation. Concept Development Positioning Claims/Benefits Naming Brand Exploratory Packaging A & U In-Home Use Test Ad & Message Development -- 8 Truths About Gen Z -- -- In our latest study, we talked to the newest ‘it’ group of consumers in the UK and US and uncovered 8 Truths About Gen Z. They shared it all, from their attitudes and behaviors, to their deepest and most intimate concerns. For a sneak peek on what we found out, download our new infographic now. Download Infographic -- -- Discover We live, breathe and even – occasionally – dream consumer behavior, brand development and innovation. Check out our latest thinking on topics related to marketing insights. – Advance Your Ethnography to Better Connect + Empower Patients — New Breast Cancer Research — In the past 2-3 years cancer treatments have expanded dramatically, making it increasingly difficult for patients to navigate. To help you breakthrough and connect, you need to understand patients as people – their emotions, voices, and language as well as medical and treatment needs. And in this ever-changing and […] Millennials, Gen Zers and Anxiety Consumerism Have you heard of the latest trend hitting the retail industry? It’s called anxiety consumerism. A trend that sadly has been brought to the fore due to the rising number of people diagnosed with anxiety. Currently, anxiety is the most common mental illness in the United States, affecting about 18% of the adult population and […] A [Very] High 5! We started participating in the Susan G. Komen Race for the Cure 5 years ago in support of one of our teammates suffering from Breast Cancer, and now we support a second person on our team in her journey against cancer. Side by side we walk and ran in the rain. Just one ounce of the spirit of engagement at BuzzBack. It’s what we bring to work each day, what we share with our clients, and how we work with our partners. Understanding Anxiety in Gen Z and Millennials In recent years, an alarmingly large number of young people – Millennials and Gen Zers – have cited anxiety as a concern. Find out what triggers these anxious feelings, how it impacts them and how they cope. We set out to answer these questions by surveying 202 US residents, ages 13-37 who have experienced anxiety […] Thinking Outside the Subscription Box As subscription boxes are getting more and more popular, their offerings are becoming more diverse as well. You can now subscribe to boxes for home cleaning products, men’s shaving needs, makeup, food and more. So what’s behind the recent subscription box craze? We surveyed 201 US residents, ages 18+ who have subscribed to and used […] The New Tinder-like Approach to Idea Screening Everyone Should Be Using Super impatient. High expectations. Today’s consumers demand instant gratification. Your insights approach needs to catch up. Join our upcoming webinar us as we unveil new learning around how Nestle, Bimbo, Danone & others are using our Swipe technology to innovate how they screen ideas, with: • examples of how to use Swipe to accelerate and […] How Empathy Can Make You a Better Researcher A Personal Journey: How Living with Mental Illness Made Me a Better Researcher “Living with mental illness and being a healthcare researcher, I often find my patient-self and researcher-self in conflict. This empathy has made me a more intuitive researcher as I tap into those two contradictory aspects of my identity.” – Claire Kuhn Through a new case […] Reengineering the Gender Question in Market Research While attending a Women in Research event last month I noticed Facebook has 58 gender identity options. As a member of the LGBTQ+ community and a healthcare market researcher I was a curious how our current binary gender option in surveys would transition. FaceBook is just one example. Gender lines are starting to blur more […] Billions of Gut Feelings US More and more, consumers are supplementing their diets with good digestive bacteria. But for what reasons do consumers decide to take or not take them? What are the most popular ways to consume probiotics? Which brands and retailers are most popular? We surveyed 300 US residents, ages 18+ with an even distribution of probiotic users […] Billions of Gut Feelings UK More and more, consumers are supplementing their diets with good digestive bacteria. But for what reasons do consumers decide to take or not take them? What are the most popular ways to consume probiotics? Which brands and retailers are most popular? We surveyed 300 UK residents, ages 18+ with an even distribution of probiotic users […] Developing Clean Claims: Journey from Exploration to Activation Join us for the second webinar in our Clean Label series — a journey from exploration to activation of Clean Claims. First, we’ll identify imagery, verbal and visual cues signaling Clean Label, followed by how to create language and compelling claims. Then, we’ll reveal top Clean Label claims in 2 case studies using ZappiStore and our new Swipe […] A Comprehensive Approach to Concept Screening, Optimization, Benchmarking & Forecasting Budgets leaner? Need to move more quickly but don’t want to compromise? Developing concepts is an iterative process, often with multiple rounds of feedback and validation. You need to get at winning concepts faster and smarter, with flexibility and without sacrificing depth. Through a new case study, you’ll learn how to: Screen and optimize multiple […] © 2018 Buzzback LLC All rights reserved. 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